The freshest way in floral business

 27 – 30. 1. 2017

Your direct pathway
to more sales:
With fresh flowers
and ornamental plants

Nature to take away:
New potential revenue earners


Two trends, one trade fair

Fresh flowers and orna­mental plants are more popular than ever as gifts and deco­rations, and bring a touch of nature into the home. The demand for conve­nience products continues to grow. Floradecora combines these aspects for the first time. Well-known manu­facturers will be presenting fresh flowers, ornamental plants and ready-for-sale arrange­ments for any occasion. Develop new product areas for addi­tional revenue – simply and easily.

Discover, compare and order

A sensational product range, clearly presented. That’s Floradecora – the new inter­national ordering plat­form for the green sector. Here you’ll find cut flowers and plants for all the festive occa­sions of the year and for every season. You can order all exhibited products directly from the partici­pating manu­facturers – in large or small volumes.

Innovative and exciting ordering platform

Floradecora offers a completely new and compel­ling trade fair concept. The buying process is made remark­ably simple thanks to direct compa­ra­bility at the flower and plant tables. Newcomers, e.g. from the furniture, foodstore, cash-and-carry, gift and deco­ration sectors, can find out from experts how easy it is to inte­grate fresh products into their business. And inno­vative, attractive sales concepts provide new opportu­ni­ties for promo­ting customer loyalty and boosting revenues.

The optimal event for your company
  • DIY stores
  • Food retailers
  • Supermarket chains / discounters / hypermarkets
  • Garden centres
  • Furniture and furnishings stores
  • Flower wholesale
  • Cash-and-carry wholesalers
  • Florist shops, flower retailers
  • Department stores
  • Decoration sector
  • Gift boutiques
  • Online shops
  • Service stations

Fresh products can easily be integrated into your business

Place order
Large or small product volumes can be ordered and scheduled immediately.
Punctual delivery
The goods are delivered at the agreed date.
Fresh items in your product assortment
POS specialists can advise you on the optimum solutions in your shop.
Select products
Clearly organised presen­tation tables allow you to directly compare fresh flowers, orna­mental plants and arrange­ments. A label on the indi­vidual pro­ducts directs you to the supplier.
Search for supplier
You can find out more about the product and the manu­facturer at the supplier’s “Flower Circle”.
Expert shipping
The professional transpor­tation of products is perfectly organ­ised in the industry.
1.
Select products
Clearly organised presentation tables allow you to directly compare fresh flowers, ornamental plants and arrange­ments. A label on the indi­vi­dual products directs you to the supplier.
2.
Search for supplier
You can find out more about the product and the manu­facturer at the supplier’s “Flower Circle”.
3.
Place order
Large or small product volumes can be ordered and scheduled immediately.
4.
Expert shipping
The professional trans­por­tation of products is perfectly organ­ised in the industry.
5.
Punctual delivery
The goods are delivered at the agreed date.
6.
Fresh items in your product assortment
POS specialists can advise you on the optimum solutions in your shop.

Fresh flowers and ornamental plants from all over the world

Floradecora presents a vast array of fresh flowers and orna­mental plants. Select the items that will excite your customers! Obtain advice at the fair from experts on indi­vidual products, on optimal delivery cycles and on the best solutions at your POS.

A complete product range: All suppliers on site!
  • Cut flowers
  • Pot plants and ornamental plants
  • Plants for the balcony and terrace
  • Bulbs
  • Floral displays with and without seasonal decorations
  • Ready-made floral arrangements and plant displays
  • Flower and plant care products
  • Ceramic items and florist supplies
  • Retail concepts/software solutions
  • Logistics services

Know-how and fresh perspectives for your business


A series of lectures and workshops provide free input for your business from well-known industry experts. Here you’ll gain inspi­rations as well as specific ideas for added success. Discover a wealth of possi­bilities offered by fresh flowers and plants!

At the centre of Floradecora in Hall 11.1: The Farmhouse

The Farmhouse is the central meeting point for anyone who wants to acquire valuable retail know­ledge and deepen their under­standing of the industry.

Discover from industry experts every­thing you need to know about making a successful start with fresh products. How do you manage fresh flowers and plants and generate addi­tional revenue? What are the require­ments that your busi­ness should fulfil? What are the parti­cular things to look out for in terms of ordering and logistics? And which products match your offering?

These and many other questions will be answered and promise direct access to lucrative addi­tional business. The Farmhouse also offers a series of inte­resting panel discus­sions and workshops with inspi­rations for your business.

Special presentation: “Surprise, Surprise”
Christmasworld, Galleria 1

Emotional appeal is a vital component these days for success at POS. Fresh flowers and plants in perfect combi­nation with seasonal and festive deco­rations are a guarantee for successful emotio­nali­sation. Discover countless ideas for window display and shop design in the “Surprise, Surprise” special presen­tation, as well as large-scale deco­rations with which to enthuse your customers!

With Floradecora and the parallel Christmasworld, you have the benefit of two trade fairs that ideally comple­ment each other. In addition to fresh flowers, plants and stylish arrange­ments, the decorative products at Christmasworld also enhance many occasions throughout the year.

More than 960 inter­national manu­facturers come to Christmasworld to show­case the very best in seasonal and festive deco­rations. Garden centres, DIY stores, super­markets and discounters order their year’s product assort­ment at Frankfurt. And as a florist, you’ll find every­thing from hand­crafted acces­sories to ribbons and candles at a single venue!

Your new order platform: Floradecora in Hall 11.1

Immerse yourself in a unique sea of flowers at the first Floradecora. And discover new sales concepts for this lucrative segment.


Product tables showcase flowers and plants

Compare the offerings on the clearly organised presentation tables. Individual labels give all relevant product information and details of the exhibition stand of the supplier.

Farmhouse Centre

Relaxed meeting place and forum for discussion and information.

Innovative event concept

To simplify the decision-making process, the hall is arranged into separate areas for cut flowers, plants, concepts, services and accessories and offers clear guidance with its specific product focus.

Concept Area

Discover at the Concept Area an array of sales concepts for direct use at your point of sale.

A well-rounded affair: The Flower Circles

Sales discussions with individual suppliers can take place in the Flower Circles.

A wide range of accessories

Everything is here on display. Ceramics, glass-ware and florist supplies from international manufacturers can be found on the shelves.

Excite your customers – with new product ideas from four trade fairs

The season for gifts and decorations runs through­out the year. With the combi­nation of Floradecora, Christmasworld, Paperworld and Creativeworld the entire spectrum is covered at a single venue.

Paperworld enhances your supple­mentary product assortment with coordi­nated products, including greeting cards, superior statio­nery gift items and wrapping paper. It also offers profitable themed areas that focus on school supplies, games and other segments.

Creativeworld, the fair for artist and craft supplies, provides an array of hand­crafted acces­sories. With the latest materials and product ideas for today’s creative DIY trend, you bring much more lifestyle to your offer.

And with four strong trade fairs at one location, you can profit even more from seasonal themes. Invite your customers to make new discoveries and increase your customer retention. Benefit long-term from a new diverse offer.

Your direct pathway to Floradecora 2017

Dates, prices and tickets

Opening times

27 – 30. 1. 2017
Friday to Monday 9.00 – 18.00

Admission prices

One-day ticket:   Online ticket / advance purchase € 25.00 (at the box office € 29.00)
2-day ticket:   Online ticket / advance purchase € 35.00 (at the box office € 42.00)
Season ticket:   Online ticket / advance purchase € 45.00 (at the box office € 65.00)

Your Floradecora ticket also entitles you to visit the Christmasworld (27 – 31. 1.), Paperworld (28 – 31. 1.) and Creativeworld (28 – 31. 1.) fairs during Floradecora (27 – 31. 1.).

Advance purchase

Benefit from reduced prices and easy ordering by buying your tickets in advance online at: floradecora.­messefrankfurt.com/­tickets
You also enjoy free travel to and from the exhibition centre on the RMV local transport network.

If you have any questions about buying online tickets, please contact our Visitor Service, Tel. +49 69 75 75-50 00. Outside Germany you can order your admission tickets from your national Messe Frankfurt representative.

Getting here and accommodation

You can find detailed information on how to get here and on our discounted travel packages online at floradecora.­messefrankfurt.com/­arrival

At a glance:
Your venue for success


Hallenplan
8.0
Florists’ requisites & Garden decoration, Ribbons & Wrapping, Candles & Fragrances
9.0
Florists’ requisites & Garden decoration, Seasonal decoration
9.1
Seasonal decoration & Gifts, Christmas & Advent
9.2
Asian Christmas & Decoration
11.0
Visual merchandising & Light, Christmas & Advent
NEW 11.1
Floradecora: Fresh flowers & plants, plants and flower arrange­ments
27 – 30. 1. 2017
Foyer 9.1
Seasonal decoration & Gifts, Christmas & Advent
Foyer 11.0
Christmasworld Forum (presentation area) & Trend Show Christmasworld
Galleria 0
Florists’ requisites & Garden decoration, Seasonal decoration, Special presentation “Surprise, Surprise”
Galleria 1
Special presentation “Surprise, Surprise”, Florists’ requisites, Candles, Seasonal decoration
1.1/1.2/3.0/
4.0/5.1/6.0/6.1
Paperworld
28 – 31. 1. 2017
4.1/4.2
Creativeworld
28 – 31. 1. 2017